With its structured and essential designs, smartly selected bold shades and always fashion forward sense of fashion, Pauls Boutique arises matching our style radars very often. Inspired by the clean London’s architecture and liveliness, this brand does not only surprise us with purposed daily handbags in various shapes but also brilliant quality. Today we are styling their stylish Logan Top Handle Bag in dark green to fully represent London street style daytime look. We are matching the luxurious architecture with a classy yet relaxed look by layering oversized shirt with a maxi vest in mixed patterns and adding a pair of denim that is the ultimately needed combination for the upcoming colder season.

Styling tip: colour clashes are new styling challenges, thus do not be afraid to pull it on with patterned coats, bright shoes and denim in any colour washes!

Shop your favourite Paul’s Boutique handbag with 20% using special code ‘simone20’ on: www.paulsboutique.com

Do you live in a big city? What are the top 3 essentials for your city life? For us, it is comfortable shoes, trendy sunglasses and most importantly – a decent sized handbag. Today we are paying attention to the handbag that is stylish, big enough to carry all your essentials and a look outstanding. With this note, we are excited to represent, Strathberry an innovative and luxurious handbags label surprising us with their signature bold tones, clean lines and a sleek bar closure.

Totes might not only be the greatest city bags for their generous size but also for that beautiful architecture letting us fit quite many items in. Strathberry introduces us with the most appealing high quality leather handbags in beautiful block colour tones. Handcrafted in Spain with strict and precise lines, sleek golden detailing, Strathberry thinks well about the purpose of their handbags by producing it in a few different sizes. The carefully thought and incredible colour palette is shinning though their collection. At Strathberry, the latest colour trends are being beautifully mixed together and create that ‘oh-my-what-a-handbag’ lift.

Apart from the essential must have black handbag we are going a little bit opposite with a light vanilla shade tone yet complimented with black inserts. This is another classic and forever stylish piece created by Strathbery and here is how The Simone Magazine wears it in Spain and London.

MADRID

LONDON

Get inspired by this talented brand and shop your next luxury handbag on: www.strathberry.com

Fashion should not be hidden behind the all-black looks. All black is boring, thus we strongly recommend you stop wearing it and power up your wardrobe with strong and vibrant shades. We promise you will straight away feel more confident and spotted. Today’s tribute goes to Lavish Alice, an ultimate label of femininity, glamour and lush. In their collection we find bold and statement creating pieces with a luxurious touches and here are our picks for this weekend’s edit.

PURPLE POWER SUIT

It may not be the colour for everyone, but it certainly is the colour of now. Being brave enough to wear it will effect as a sharp arrow to the street crowd causing some serious face-lifts! The Simone Magazine has taken the challenge to make a power pairing – purple suit versus red accessories to win this game.

GOLDEN HOUR DRESS

Delicate, satin and flattering, featuring intricate cuts and charming frills – this is the golden dress for the golden hour. It is one of those all year round dresses, where you can make an immediate impact simply by throwing on a bright and bold look. Yellow tones are the most positive this season, thus if you don’t own such piece yet, it might be the time now!

MODERN TRENCH COAT

With Lavish Alice, you will be introduced into the modern power dressing. Each design is created for the women of now – confident, feminine and sophisticated. Not an exception is this stunning satin trench coat with a refreshing and effortless feel. It is one of that must have piece that every Londoner will appreciate. Pull it with some boots and light washed denim or an ultimate cool street chic look.

Tempted for some lavish outfits? Shop it here: www.lavishalice.com

It might be still August, but it already makes us think about our autumn staple pieces. Today we are drawing highlights on the British luxury womenswear label – Winser London. Focusing only on finest garments and textures, Winser London is the queen label of the essential and stylish clothes for ladies of all shapes and tastes.

Today’s edit game goes to 3 key pieces for an ultimate autumn/winter wardrobe: a suit, wide leg trousers and a silk blouse. Not only you can straight away pair these all together, but also style them in so many different ways. The Simone Magazine rolls up the sleeves for a refreshed, elegant and modern styling for a rather cold British summer.

RED COAT

Made from the finest Merino wool, Winser London offers the effortless looking staple coat for your daily British life at any season. As the red colour is playing strong games across the most known fashion runaways, we are editing a bold all red look with a touch of pink.

BLACK WIDE LEG TROUSERS

Satin material and flattering tailoring is what you can rely on with Winser London. A black pair of wide leg Trousers can take up on so many styling ideas for both day and evening looks and it a certain must have between your autumn favourites. We are pairing a casual off duty street look adding white sneakers and a cool biker jacket.

 WHITE SILK SHIRT

Last but not least is the blouse that never gets old – silk ruffle shirt. Made out of the most luxurious silk garment and a touch of Lycra for that extra comfort, this piece becomes one of the most styled and worn wardrobe piece of all times. Once again, we are combining that classic, feminine and luxurious lack and white look, which we always go for if in doubt what to wear.

With Winser London, confidence is easy. Shop the luxurious staple pieces for your ultimately luxurious and beautiful autumn and winter wardrobe on:www.winserlondon.com

To make the most of the summer in style and good vibes, we all need a light, uncomplicated and colourful wardrobe. As the heat throughout Europe in August raises, we are looking for those effortless and breathable dresses help us feel fresh, playful and stylish. By this post we would like to honour a very special Australian womenswear label Paddo to Palmy, who provides us with its flattering and intricate designs, especially light garments and super chic feels for our eternal summer memories.

The brand particular focus goes on garments made from the natural fibres only and by talented artisans. The colour palette in Paddo to Palmy collection is bright and colourful just like the rest of the summer is all about. Not only you get to enjoy wearing Paddo to Palmy designs as they twirl in the summer breeze, but also create adventures with a bohemic soul in them.

Today we are focusing on 2 of Paddo to Palmy dresses – the off the shoulder La Villette Dress in Navy French Floral and the chic St Remy Dress in Delft Blue.

Effortless off the shoulder design, precisely tailored to compliment feminine curves with an elastic back and beautifully adorned with ties around your arms is La Villette dress. Available in two different inspiring colours: blue and red, the love for it even grows. Trust us, it is the one of a kind dress you will reach out the most this summer.

Available in two different inspiring colours: blue and red, the love for it even grows. Trust us, it is the one of a kind dress you will reach out the most this summer.

For a more city chic look, ST Remy dress comes to hand by Paddo to Palmy. Beautiful wrap around style with frills down the bottom will serve great both with sandals in summer, or ankle boots in winter!

Discover the brand and shop your Paddo to Palmy must haves on: www.paddotopalmy.com.au

Since London is famous for an extremely short summer, August is already making us think about how to layer our daily looks. Denim, long coats, vests and jackets become our best friends and regain the fresh fashion take all over again. Today we are drawing attention to the top layering – jackets and coats. As much as we love pairing a good neutral piece, grey days can really beat you up. Instead of that, we are looking for a more eye catchy and colourful patterns. Opportunique London is the ideal fashion label for that. It is a London based womenswear brand focusing on unique and vibrant prints and patterns for their wonderful designs. Bringing a little ethnicity into their pieces and by taking modern approach to fashion, Opportunique provides us with extraordinary hand woven silk velvet apparel for a luxurious and stylish layering. Starting from coats to jackets and trendy vests, this brand uses only the finest fabrics and one of the oldest painstaking forms of textile decoration to produce an authentic and bespoke piece just for you.

For todays edit, we are pairing together a casual yet luxe London street style look. We styled a long and beautifully patterned vest in plum, yellow and citrus tones by Opportunique by matching it with high waisted denim and blue oversized shirt. To ground and set the look we add a pair of pointed heels with a chunky heel and a green tote with crocodile leather effect.

Discover Opportunique and shop your favourite piece: www.opportunique.com

A craft that has been around for thousand years is reliving its moments in various forms of fashion. Emroidered denim, shoes and clothing catches significant attention, thus today we are happy to draw our attention to the super modern and innovative label My Caramele. It is the brand that offers minimal yet very feminine embroidered womenswear. From basic thirts, to beautiful blouses and shirts, My Caramele is adorning their every piece with a sensual and colourful emroidered ornaments. Strong dedication of their skillfull team shows up in every uniquely created embroidered detail that makes each design inspiring and exclusive. The brands philosophy deeply lies in creating beautiful clothing for women using only the finest garments that will are pleasant and attractive to wear. Today we are styling one of their embroidered tshirts for a stroll in London city in a casual, yet chic street style look creation. Shop your favourite My Caramele piece here: www.caramelefashionhouse.com

Summer time allows us to not only wear the most unusual combinations but also maxi dresses and show off as much outfit materials as possible. It may be the perfect time to rock voluminous or simply white and crisp cotton dresses. If you are bored of the high street stores, today we have something more special for you – a wonderful Greek clothing label Milla, which is a super innovative and modern womenswear company offering the most stylish and fashion forward designs to create that a little bit extra and more refined but affordable look.For our mid summer style edit, we have picked out two of their most outstanding designs. Both dresses feature flattering volume, ruffles and crisp materials.

The first in line is a white mini wrap around style dress complimented with a tie around ribbon. Beautiful detailing, frilled sleeves the bottom of the dress create a ladylike butterfly effect letting the dress heavenly fall and form beautiful shape. High quality breathable garment feels very light thus will be the greatest choice even for the hottest day in summer. It is no longer a white plain dress but rather a statement standing out from the crowd piece.

Styling tip: wear it with sandals or a high platform wedges for extra glamour, a light shaded handbag (white on white is a must-try this season!) and you’re ready to fly add more heat!

The second featured design is a voluminous grey dress with a tie up belt around the waist. With its flattering maxi skirt, ruffled details and a dramatic shirt alike upper part, this dress feel such a modernist. Almost like reinvented classic dress that awakens the sleeping style with its outstanding volume. Perfect dress to special summer occasions and not only..

Styling tip: Pair it with flat mules, or add a heel for a more structured look. Grab mini bag and you are set to ‘wow’ the crowd.

Feeling intrigued by Milla label? Discover the brand on: www.milla.gr

Today we would like to talk about sandals, the kind of a shoes that we would not last one single summer without. Whether these are simple slip-ons, laced up or even espadrilles we all need a good quality pair to survive summer holidays in style and comfort. Laidback London has the most vibrant collection of summer sandals for every style taste. Inspired to create basic, yet essential and traditional sandals, Laidback London offers a wide range of original handmade leather sandals representing and symbolising traditions of various local tribes of Mombassa, from where the label originated.

Having picked out 2 different pairs from Laidback London collection, we would like to edit and inspire how to wear and effortlessly match it in your daily summer lives. The first pair is a beautiful pair of brown lace up sandals with silver embellishments. Stylish as it is, this pair works out to be rather luxurious and so versatile you will find it matching with almost everything. Whether it is a maxi blue dress, or a mini denim skirt – your fee twill be complimented all throughout wearing this pair.

A more significant importance goes to an ultimate summer shoes – espadrilles. Laidback London puts extra effort for every demanding ladies needs creating beautiful platform designs and also gorgeously embellishing the top with elegant detailing. We prove that these classy, legs complimenting and trendy looking espadrilles will style your way through summer without any doubts.

Shop your favourites now on: www.laidbacklondon.com